Effective May 14, 2026
Uccello’s Hospitality Group operates restaurants and hospitality venues under the names Uccello’s Ristorante, Herb & Fire Pizzeria, and The Atrium event venue. When we refer to “Uccello’s,” “UHG,” “we,” “our,” or “us” in this Privacy Policy, we are referring collectively to all restaurants, venues, and hospitality operations owned or operated directly or indirectly by Uccello’s Hospitality Group, including Uccello’s Ristorante, Herb & Fire Pizzeria, and The Atrium.
Through Uccello’s Hospitality Group’s website, users may access our restaurant and venue websites, including information related to dining, catering, loyalty programs, employment opportunities, weddings, private events, and corporate gatherings hosted at The Atrium or our restaurant locations.
This Privacy Policy (“Policy”) applies to visitors and users of our websites, including our mobile applications and any online services operated by Uccello’s Hospitality Group. This Policy explains the information we collect, how we use it, and the choices available to you regarding your information.
We collect information from you when you provide it to us and/or when you visit, use, or navigate any of our websites. Visitors are free to browse our websites without providing personal information; however, certain information may still be collected automatically as described in the “Log Files and Cookies That Collect Information Autonomously” section below.
If you choose to place an online order, sign up for our loyalty program, purchase gift cards, request information about hosting weddings, corporate events, private parties, or other events at The Atrium or one of our restaurant locations, apply for employment, participate in promotions, submit feedback, or otherwise communicate with us,
we may ask you to provide personal information including your name, email address, mailing address, phone number, payment information, company name, and event-related information.
We may also ask general questions about how you heard about our restaurants or venues and which locations you prefer.
Online ordering services are available through participating restaurant websites accessible from uccellos.com and herbandfirepizzeria.com. Event inquiries and venue booking requests for The Atrium may also be submitted through theatriumgr.com.
If you place an online order, we may collect your name, email address, phone number, delivery or billing address, payment card information, order details, and business name if applicable.
If delivery is requested, we will also collect the delivery address.
Through our websites, you may purchase gift cards for delivery by email. In addition to your name and email address, we may collect your billing address, payment information, recipient name, and recipient email address.
We may request feedback regarding your dining or event experience. Information collected may include your name, email address, phone number, restaurant or venue location visited, date and time of visit, server or event coordinator name, check number, and any comments or feedback you choose to provide.
Our URewards loyalty program allows members to earn points based on qualifying purchases. Points may be redeemed for discounts, rewards, or promotional offers.
If you enroll in URewards, we may collect your full name, company name, mailing address, email address, phone number, birthday and anniversary dates (optional), and account login credentials.
Members who opt in may receive promotional emails, loyalty offers, birthday rewards, anniversary rewards, and other marketing communications.
You may unsubscribe from marketing communications at any time as described in the “Opting Out” section below.
If you are interested in hosting an event at The Atrium or one of our restaurant locations, or would like us to consider sponsoring an event, you may complete an online inquiry form.
We may collect your name, email address, phone number, company or organization name, event date, event size, event type, estimated budget, catering needs, and any additional information you choose to provide.
Information submitted through The Atrium website may also be used to communicate regarding venue availability, event planning, catering coordination, rental agreements, tours, and related hospitality services.
Uccello’s Hospitality Group posts employment opportunities on its websites. Individuals applying for employment may provide personal information necessary to evaluate their qualifications and communicate regarding employment opportunities.
We may retain applicant information for future openings that may match an applicant’s experience or interests.
We use third-party service providers to assist with online ordering, payment processing, loyalty programs, gift card fulfillment, employment applications, event management, customer relationship management, website hosting, analytics, and marketing communications.
These providers may store information on servers owned or controlled by them rather than by Uccello’s Hospitality Group directly.
We do not authorize third-party service providers to use your information except as necessary to provide services to us.
Third-party providers may include, but are not limited to, Toast, EZCater, MobileBytes, Heartland Payment Systems, GiftRocker, Paytronix, and event management or CRM platforms used for The Atrium.
Please review the privacy policies of these providers for additional information regarding their practices.
“Cookies” are small data files stored on your phone, computer, or device when you visit websites. We and our third-party service providers may use cookies and similar technologies to analyze website traffic, improve website functionality, personalize user experiences, support marketing efforts, remember user preferences, and enhance customer service.
Automatically collected information may include browser type, device information, IP address, Internet Service Provider (ISP), referring pages, pages viewed, geographic location, and date/time information.
This information may be used to administer our websites, analyze user behavior, improve usability and content, prevent misuse, support technical operations, and help users locate nearby restaurant or event locations.
Some collected information may be anonymized and not personally identifiable.
Most web browsers allow you to control cookies and tracking preferences through browser settings. You may choose to block cookies, disable location tracking, receive alerts regarding cookies, or remove existing cookies.
Disabling cookies may impact the functionality of our websites.
Our websites may not respond to “Do Not Track” browser requests.
We use collected information for purposes including fulfilling orders, processing payments, administering loyalty programs, communicating regarding reservations and events, coordinating weddings and venue rentals, responding to inquiries, improving customer experiences, marketing and promotional communications, customer service, legal compliance, fraud prevention, and website administration.
If necessary, we may contact you by email, phone call, or text message regarding orders, reservations, or event-related matters. Standard messaging and data rates may apply.
If you opt in to marketing communications, we may send promotional offers, newsletters, event announcements, and updates regarding our restaurants or venues.
From time to time, photographs or videos may be captured during events hosted at The Atrium or our restaurant locations for marketing and promotional purposes.
By attending events at our venues, you acknowledge that you may appear in photographs or videos used in promotional materials, websites, social media, or advertising unless you specifically request otherwise in writing.
We do not sell your personal information.
We may share information with affiliated companies within Uccello’s Hospitality Group, third-party service providers performing services on our behalf, website hosting providers, payment processors, loyalty program administrators, marketing vendors, event management software providers, and professional advisors where necessary.
We may also disclose information if required by law, in response to legal process, to protect our rights or property, to prevent fraud or misuse, or in connection with a merger, acquisition, or sale of business assets.
Aggregated or anonymized information that does not personally identify individuals may be used for analytics, reporting, and operational improvements.
Our websites may contain links to third-party websites not operated or controlled by Uccello’s Hospitality Group.
We are not responsible for the privacy practices or content of third-party websites. Users should review the privacy policies of those websites separately.
You may opt out of promotional emails or marketing communications by updating your account preferences, using the “unsubscribe” link included in emails, or contacting us directly using the information below.
Please note that transactional communications related to orders, reservations, or active event planning may still be sent as necessary.
This Policy applies only to information collected through our websites, mobile applications, and related online services. It does not apply to information collected offline except as specifically described herein.
By using our websites, placing orders, requesting event information, applying for employment, joining our loyalty program, attending events, or otherwise communicating with us, you consent to the collection and use of information as described in this Policy.
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.
Certain aggregated or anonymized information may be retained indefinitely.
We use commercially reasonable safeguards and industry-standard security measures to help protect your information from unauthorized access, disclosure, or misuse.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Our websites are intended for a general audience and are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13. If a parent or guardian believes a child has provided information to us, please contact us so appropriate steps may be taken.
California residents may have certain rights regarding personal information under applicable California privacy laws, including the right to request information about the categories of personal information collected and disclosed.
Requests may be submitted using the contact information below.
We may revise or update this Policy from time to time. Updated versions will be posted on our websites with a revised effective date.
We encourage users to review this Policy periodically.
If you have questions, comments, requests, or concerns regarding this Privacy Policy or our privacy practices, please contact us:
Uccello’s Hospitality Group
Attn: Privacy
2630 E. Beltline Ave SE
Grand Rapids, MI 49546
Email: Marketing@uccellos.com
If you would like to update your communication preferences or information previously provided to us, please contact us using the information above.
